by Stephanie Benedetto | Jun 17, 2025 | Business
“Charge what you’re worth” sounds empowering…but it’s actually terrible advice. Here’s why: #1 – Your worth is incalculable, infinite and not for sale. The whole concept of “charging your worth” confuses the offer with the person making it (you). What you charge...
by Stephanie Benedetto | Jun 9, 2025 | Business
In this week’s Spark & Strategize meeting, we dove into our June theme: Play and Get Paid. And surprise, surprise…the topic of getting paid was a shit disturber. Here’s what people said: “I really can’t charge for that.” “Maybe they can’t afford it… I have...
by Stephanie Benedetto | May 18, 2025 | Business
One of the hardest things about being a solo entrepreneur is working alone. There’s no friendly face to greet you, no office banter around the water cooler. It can feel lonely. Worse than that, with no set structure to “make” you work and no boss to determine your...
by Stephanie Benedetto | May 17, 2025 | Business
I have a pet peeve about how I’m marketed to. Now, I have no beef with marketing itself – marketing is simply communication about what’s on offer and that’s good for both buyers and sellers – but one particular strategy really frosts my oats. The Teaser. You know when...
by Stephanie Benedetto | May 13, 2025 | Coaching
“Don’t know what you’ve got till it’s gone.” – Joni Mitchell Sometimes that’s true in business, too. The pandemic jolted me into action. A few of my clients cancelled their payments, and I leapt into motion as a content-creating machine. Some of that content,...
