by Stephanie Benedetto | Jun 11, 2025 | Business
A few weeks ago, a client asked me, “How do you stay motivated?” The question confused me because I don’t think about motivation at all. I do what I love to do because I love it; I don’t need to “motivate” myself like a monkey who only works for bananas. But I wasn’t...
by Stephanie Benedetto | Jun 1, 2025 | Business
I used to pretend I knew references I’d never heard just to impress people. Someone says, “You know the sunscreen song by Baz Lurhmann?” I’d nod my head thoughtfully – with no idea what they were talking about. Afterward, I’d feel like an idiot and give myself a hard...
by Stephanie Benedetto | Apr 4, 2025 | Marketing
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
by Stephanie Benedetto | Mar 29, 2025 | Business
A few weeks ago, at the end of dance class, my instructor Catarina, lost a tiny screw from her glasses. She was almost at the point of tears. Every woman in the class was on their knees, searching for the tiny, missing screw. And guess what? Within sixty seconds, I...
by Stephanie Benedetto | Feb 17, 2025 | Personal Development
When I started pole dancing, I started at zero. I had no dance experience and couldn’t execute a pirouette or even a simple step-around the pole without looking like a clumsy idiot. Then I learned the fan kick. It’s a beginner move where you hold onto the pole, lift...
