Adventures on the Blog
Stories, (Un)Marketing experiments, inspiring conversations and spiritual business
A Room of My Own
If you ask where my home town is, I’ll tell you Poughkeepsie, New York. That’s where I was born and where I returned for over twenty years of my adult life. But if I’m being honest, it feels like my childhood really happened in the little town in western New York...
The Real Reason You Want What You Want
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
Want More Coaching Clients? It Takes One Simple Thing
When a coach or solopreneur struggles to get new clients, there’s pretty much one main reason: They aren’t talking to people in real time. Instagram reels, Facebook posts and email blasts just don’t cut the dijon mustard. And just any old conversation won’t do. The...
How to Create an Offer That Sells: Lessons From the First Movie Theater
On this day, April 2nd, back in 1902, Thomas Lincoln Tally opened the Electric Theater in Los Angeles. It was LA’s first full-time movie theater. Prior to that, “theaters” were makeshift spaces in the back of stores, showing silent films on coin-operated machines....
How to Show Up As Your Badass Self In Business (the Guide)
Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically. Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates. Consider...
How Coaches & Changemakers Create Global Impact with Their Offers
I’m beyond proud of the adventurers who just completed the CREATE experience! Our grand finale is a Silent Auction starting April 1st where they’ll showcase their shiny new offers. Here’s why this matters: Each of them had the courage to show up with their dream of...
How to Find What You’re Looking For Without Struggling
A few weeks ago, at the end of dance class, my instructor Catarina, lost a tiny screw from her glasses. She was almost at the point of tears. Every woman in the class was on their knees, searching for the tiny, missing screw. And guess what? Within sixty seconds, I...
AI Tools For Creatives and Coaches: What will you build?
I’ve noticed an emerging trend that savvy solo-entrepreneurs can use to grow their businesses. Now AI isn’t exactly new news — our ears are already buzzing with gossip about its impact both positive and negative – but the coaches and change-makers in my community...
Let’s have a Wild Creation chat!
Tell me what lights you up, where you’re flummoxed, and how I can help. We’ll set off for a conversation that surprises and delights us both.
