Dec 26, 2020 | Marketing, Unmarketing |
The shift from dreading “marketing” and “sales” to enjoying these activities as much as you do helping clients is closer than you think. Bonus: when you actually enjoy sharing what you do, you’ll attract clients with ease. Let me show you… First, does the idea...
Dec 14, 2020 | Marketing, Unmarketing |
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
Dec 6, 2020 | Marketing, Unmarketing |
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
Dec 5, 2020 | Marketing, Unmarketing |
If you think that your message is clear, but you aren’t attracting the clients you desire… …providing enough of your prospective clients are actually seeing it… …then your message probably isn’t as clear as you think. (If you’re just starting your...
Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing |
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
Nov 13, 2020 | Marketing |
If you’d like to attract your soulmate clients, you need a clear message and invitation that communicates your value in terms of what’s in it for them. But how do you get clients for your coaching business without losing the MAGIC? The challenge (it seems) is that...