Sep 29, 2020 | Marketing |
Your desire for a Strategic Action Plan may be holding you back from the profitable, joyful business you desire. I’ve resisted saying this publicly because it goes against what I’ve been taught by Business-As-Usual. My marketing mentors would be rolling over in their...
Sep 27, 2020 | Marketing |
There’s a simple way to get more of the right people (potential clients) paying attention to your content on social media, and it’s right under your nose. Quick backstory: Back in my internet marketing days, I was getting customers for my online courses by growing my...
Sep 21, 2020 | Marketing |
There’s no better way to demonstrate your expertise and the value of what you do in a client-attracting way than to unleash your inner loveable geek. I was delighted by this example I stumbled across while going down a YouTube hole: “How to Hide a Sword In Your...
Sep 20, 2020 | Marketing |
Folks seem to get their knickers in a twist about creating an authentic BRAND, when the necessary ingredient for consistent income and clients is so much simpler. Take this question: “I’m looking to make my brand more aspirational. I have NO clue how to get that...
Sep 15, 2020 | Marketing |
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
Sep 14, 2020 | Marketing |
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees....