by Stephanie Benedetto | May 4, 2024 | Marketing, Unmarketing
Who are YOU to share your message? Have you ever wondered if you’re actually qualified to share your message with the world? “Who am I to do this?” seems to be a question that comes up for a lot of us. I have a better question, echoing the famous Marianne Williamson...
by Stephanie Benedetto | Feb 18, 2024 | Business, Marketing, Marketing Experiment
I’ve been taking the YouTube Mastery course by George Kao and have accepted the 100 YouTube Videos Challenge, giving myself the fun deadline of April 14th, 2024 to complete them. I’ll share my progress and insights so far below. My YouTube 100 Videos Challenge...
by Stephanie Benedetto | Feb 12, 2024 | Marketing, Spiritual Business
“I love what Ira Glass says about creating… Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just...
by Stephanie Benedetto | Jan 19, 2024 | Business, Marketing
I’ve been a raving fan of creative business and marketing strategies for years. In particular, businesses that are delightfully irreverent (like Squatty Potty and Cards Against Humanity) which I’ve written about in the past. I’ve also highlighted the stories of how...
by Stephanie Benedetto | Oct 9, 2023 | Marketing
Have you ever bought one of those courses offering a “proven formula…” …and it didn’t work? The testimonials were SO GOOD! And it promised to fix your exact problem. Well, I used to sell those types of courses years ago – *cringe* – and here’s the real deal of how...
by Stephanie Benedetto | Sep 4, 2023 | Marketing
There is a man with brilliant vision. The possibilities he sees are a gift for the world that will relieve suffering and create beauty. HIs vision is full of hope and empowerment, and oh, so much value. But no one sees it. It’s as if he speaks another language, and...
