by Stephanie Benedetto | Jul 17, 2026 | Business, Unmarketing
A reader wrote to me with a question I suspect a lot of people have. “I’m thinking about building my side hustle. I’m considering a newsletter, maybe on Substack, and using it to build an audience before offering coaching and classes. What do you...
by Stephanie Benedetto | Jul 14, 2026 | Business, Coaching, Marketing
Why does rewriting website copy feel like a gigantic burden? We talk about our businesses every day. We write Instagram captions and LinkedIn posts and emails and proposals. We text really good jokes to our friends. But for some people, writing website copy feels like...
by Stephanie Benedetto | Jul 11, 2026 | Business, Coaching
In a world that tells us to speed up and run faster… …I’m an advocate for slowing down. Even if I still forget sometimes, everything is smoother and easier with a quiet mind and less thinking. That’s especially true when someone is deciding whether or not to hire me....
by Stephanie Benedetto | Jul 10, 2026 | Business, Coaching, Personal Development
The luminous Lex Roman recently asked this question on their Revenue Rulebreaker blog post: What’s the best testimonial you’ve ever received? I thought for a bit and finally settled on my favorite testimonial. This is the first one that really showed me...
by Stephanie Benedetto | Jul 8, 2026 | Business, Coaching, Personal Development
If my job was a game, it would be called, “The Ridiculously Enjoyable Life and Business Game.” Here’s how you’d play: First, you’d dream up what your most amazing life and business creation looks like. How many hours do you work? How many hours do...
by Stephanie Benedetto | Jul 3, 2026 | Business, Coaching, Personal Development
A client brought a question to our session: How can I make sure I’m focusing on the actions in my business that will make the biggest difference? We talked about the practical bits: the 80/20 rule, what’s already working, the direction she’s headed....
