Apr 30, 2021 | Marketing Experiment, Social Media, Unmarketing |
With my #NoSocialMedia #UnmarketingExperiment and departure from Facebook looming, I invited my friend and colleague, Sarah Taylor, for a chat about how she’s navigating the challenges of marketing with social media with integrity. Sarah is an intentional business...
Apr 28, 2021 | Marketing Experiment, Unmarketing |
It’s time for me to do business without social media, and put some of the alternatives to social media marketing to the test in real life. What prompted this? Why now? It was provoked in large part by the presentation on “Life & Business Without Social Media”...
Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing |
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
Nov 15, 2020 | Marketing Experiment |
When PR and Publicity coach Simone Sauter connected with me on LinkedIn, her message immediately got my attention as a possible answer to the question — how can I market my coaching business without social media? Since she specializes in working with life,...
Nov 1, 2020 | Marketing Experiment |
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
Oct 25, 2020 | Marketing Experiment, Unmarketing |
Discovering what a thriving coaching business might look like without social media means questioning everything I’ve been taught about the rules of marketing. One of the biggest assumptions: “You need a bigger audience, more followers, more reach and more subscribers...