by Stephanie Benedetto | Sep 25, 2021 | Experiments, Social Media, Unmarketing
This is the story of what happens when you quit social media for four months — at least, what happened to me. In my one month update after quitting social media, I was missing a few things about being on Facebook. Here I am at month four and any FOMO is gone....
by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
by Stephanie Benedetto | Aug 28, 2021 | Unmarketing
I was sitting before the TV screen and my partner’s YouTube feed, when the thumbnail of a video appeared. “You’ve Got a Friend In Me,” performed on flamenco guitar by AcousticTrench with his Golden Retriever, Maple, snuggling a stuffed Woody toy at his feet and gazing...
by Stephanie Benedetto | May 30, 2021 | Experiments, Social Media, Unmarketing
It’s now been 30 days since I began my experiment to quit social media, and Facebook, in particular, since that was my most active platform. I’ve kept a social media detox journal to capture the ups and downs. Do I miss it? Not really. Okay, maybe a teeny, tiny bit....
by Stephanie Benedetto | Apr 30, 2021 | Marketing Experiment, Social Media, Unmarketing
With my #NoSocialMedia #UnmarketingExperiment and departure from Facebook looming, I invited my friend and colleague, Sarah Taylor, for a chat about how she’s navigating the challenges of marketing with social media with integrity. Sarah is an intentional business...
by Stephanie Benedetto | Apr 28, 2021 | Marketing Experiment, Unmarketing
It’s time for me to do business without social media, and put some of the alternatives to social media marketing to the test in real life. What prompted this? Why now? It was provoked in large part by the presentation on “Life & Business Without Social Media”...
