by Stephanie Benedetto | Jul 17, 2026 | Business, Unmarketing
A reader wrote to me with a question I suspect a lot of people have. “I’m thinking about building my side hustle. I’m considering a newsletter, maybe on Substack, and using it to build an audience before offering coaching and classes. What do you...
by Stephanie Benedetto | May 4, 2024 | Marketing, Unmarketing
Who are YOU to share your message? Have you ever wondered if you’re actually qualified to share your message with the world? “Who am I to do this?” seems to be a question that comes up for a lot of us. I have a better question, echoing the famous Marianne Williamson...
by Stephanie Benedetto | Sep 25, 2021 | Experiments, Social Media, Unmarketing
This is the story of what happens when you quit social media for four months — at least, what happened to me. In my one month update after quitting social media, I was missing a few things about being on Facebook. Here I am at month four and any FOMO is gone....
by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
by Stephanie Benedetto | Aug 28, 2021 | Unmarketing
I was sitting before the TV screen and my partner’s YouTube feed, when the thumbnail of a video appeared. “You’ve Got a Friend In Me,” performed on flamenco guitar by AcousticTrench with his Golden Retriever, Maple, snuggling a stuffed Woody toy at his feet and gazing...
by Stephanie Benedetto | May 30, 2021 | Experiments, Social Media, Unmarketing
It’s now been 30 days since I began my experiment to quit social media, and Facebook, in particular, since that was my most active platform. I’ve kept a social media detox journal to capture the ups and downs. Do I miss it? Not really. Okay, maybe a teeny, tiny bit....
