Adventures on the Blog
Stories, (Un)Marketing experiments, inspiring conversations and spiritual business
The 5 Stages of (Un)Marketing: Getting Paid to Be Yourself
Most learning models move from simple to complex. You start with the basics, then pile on knowledge that’s increasingly complex to discover mastery. Often this has been explained with the levels model, like this one explaining algorithms at grade school to PhD level....
The Story Behind (Un)Marketing: How to Get Paid to Be Yourself
Back in 2019, just before the pandemic hit the scene, I was just discovering my voice and message. I tested out offers and shared content on Facebook, where I was most active then, to see what landed. One day, I posted a simple idea: STOP MARKETING. (Un)Market your...
Following the Call of Grief, Art, and Ritual with Day Schildkret | Wildspire Podcast
Some desires don’t make sense. They don’t seem to align with business plans or practical outcomes. They arrive as quiet nudges, asking you to pick up what’s right in front of you, to follow what feels alive in your hands and heart. That’s how my guest, Day Schildkret,...
The Art of a Soulful Sales: Selling Without Hype or Pressure
A couple weeks ago, I came across someone looking for a copywriter for their sales page. That someone was none other than Tom Grundy, the Buddha of Banking. He wanted it to be written by a “walking, talking, breathing human” (not AI.) For some reason, I had the...
Why We Spend $10 on Coffee: The Real Value of Coaching Transformation
Over the summer in LA I bought a Reishi mushroom cappuccino for $10. I loved it! Every sip felt like a tiny luxury. An hour later I rented a metro bike for a few miles because I didn’t want to pay $30 for an Uber. It was the same day and the same wallet. Yet in one...
How to Launch a Soul-Thrilling, Money-Making Offer in 5 Days
Last week, I premiered The Money Map Workshop, and the feedback was delightful. We gathered the ingredients of what lights you up and the lifestyle you want, then mixed those with a little community magic and – voila! Inspiring offerings and prices to map your money...
Is This the Secret to Creating Viral Content?
I'm taking a trip down memory lane as I consider taking my content-creation chops out of hibernation and into the real world again. I've had a few pieces of content go "viral" (by my definition: way more shares than usual, spike in traffic, broad visibility of 10x or...
How to Grow Your Coaching Business Without Falling for Hype or False Promises
When I first started growing my coaching business, I was flooded with advice. Everyone had the “secret,” the “system,” or the “blueprint.” I’ve come to see something I wish I knew more clearly back then. The single most valuable asset you have in business is already...
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Tell me what lights you up, where you’re flummoxed, and how I can help. We’ll set off for a conversation that surprises and delights us both.
