Have you ever seen another entrepreneur – someone with less experience than you – launch an offer and thought…
What is that dummy doing? That should be me!
(I’ve thought it. Not my proudest moment.)
There might be a reason that “dummy” got there before you.
Smart people often stall right before the launch.
Their finger is hovering over the send button…and they stop.
Why?
I’ts not because they’re lacking skill. It’s because they have one thing in abundance:
THOUGHT.
It’s a thought that sounds wise. It’s fear disguised as strategy.
“It’s not quite ready. Just one more revision…”
“The timing isn’t ideal.”
“I need a better plan.”
Whatever thought you have that says stopping is the right thing, the smart thing, the prudent thing, to do.
So smart people stay busy learning instead of launching.
Perfecting the concept instead of testing the market.
It gets you all hot and bothered about how cool (and complex) you can build the thing…instead of selling the simple thing.
Busyness is often avoidance wearing a powersuit of productivity.
That’s why less-qualified people sometimes move first. Not because they’re better. Because they moved before the thought heist took over.
So how do you break the pattern?
Well, you don’t have to stop the thought. That’s damn near impossible.
You need to act.
Take one concrete action that makes your launch real.
It might be:
- Email to your subscribers telling them your Next Thing is coming
- Declare it publicly on social media
- Buy the domain
- Ask for the first sale
- Pay $100 into Stickk and sign a Commitment Contract that you’ll do the thing or the money goes to a cause you hate. (That’s a real thing, btw.)
The action should cost something: money, time, reputation. That’s what makes it real for you that this is happening.
Once you move, the spell is broken.
This is exactly what Jasmyne and I are creating with Get It Done (and Have Fun!) – a workshop Jasmyne designed to move you from circling the idea into real momentum. More coming soon!
Tomorrow I’ll share the simplest way to get unstuck, no matter how sticky it feels.
Yours in love and play,
Steph 🐲❤️🔥
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