A coach came to me a few weeks ago wanting to make a pivot in his business.
At least, that’s what he thought.
He already had clients and was making money. The uncertainty about what might happen if he changed something had him paralyzed, and he was looking for help navigating the change.
The funny thing was, he found me was by asking for referrals to a branding and marketing coach in an entrepreneurial group.
One of my clients recommended me.
Now, I am not a branding and marketing coach. Sure, we sometimes talk about those things, but I don’t “do” them.
What’s intriguing to notice is that this person was asking for what he thought he needed. In his case, a new brand, message and marketing. It seemed logical.
Except that wasn’t the problem.
As we talked, I kept asking questions.
What do you want?
What are you hoping this change will create?
What would you really like to be doing?
At first, his answers were unclear, but then we stumbled onto the truth.
He doesn’t want to be a coach anymore.
This wasn’t just a pivot. It was a reinvention.
“I’d rather put energy into something I really want to do than waste time on what I don’t,” he realized.
And suddenly the hesitation made perfect sense. He wasn’t struggling with marketing; he was struggling to admit what he actually wanted.
This happens more often than people realize, especially during transitions. Something feels “off” and you know something needs to change, but you don’t know what.
So you start looking for answers. Most people search for a strategy, a business model, an expert.
Sometimes those are exactly what’s needed. But often, what we’re really looking for is clarity.
You can find plenty of coaches and courses to tell you what to do. They’ll lure you in with the promise of certainty.
The problem is, certainty cannot be found in someone else, no matter how slick their marketing or how good their advice may be.
My suggestion for navigating uncertainty is to choose people, spaces and resources that help you listen to yourself.
Not the ones that promise certainty, but the ones that help you discover what you already know. They invite inner reflection and awareness.
They don’t pump you full of strategies and tactics, but rather help you get clarity on what you actually want and how you actually want to get there.
Otherwise, you end up with a business that isn’t yours because it doesn’t fit you and the life you really want.
Certainty doesn’t come from someone else’s answer. It comes from finding your own.
That’s why my work tends to start with questions instead of advice. I spend a lot of time listening, because I can’t help you get somewhere until I know where you want to go.
Your business isn’t mine, and your path won’t be discovered by following someone else’s map.
I sometimes describe my role like this:
I’m your taxi driver. You tell me where you want to go, and it’s my job to get you there.
So the most important thing is having a destination you really want to get to.
It doesn’t have to be 100% clear, but we do need to know the direction of travel. Sometimes even acknowledging that you yet don’t know reveals the natural next step.
I have 5 DragonHeart Portal conversation spots available for June, and 2 are already booked.
If you’re navigating a transition, feeling uncertain, or standing at one of those strange crossroads where you know something wants to change but can’t quite see what yet…that’s what these conversations are for.
We’ll explore what you want (really), what you know, and what’s trying to emerge through you.
You can book your session here: https://portal.stephdragonheart.com/dragonheartconversations
Yours in love and play,
Steph 🐲❤️
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