by Stephanie Benedetto | Apr 5, 2025 | Personal Development
If you ask where my home town is, I’ll tell you Poughkeepsie, New York. That’s where I was born and where I returned for over twenty years of my adult life. But if I’m being honest, it feels like my childhood really happened in the little town in western New York...
by Stephanie Benedetto | Apr 4, 2025 | Marketing
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
by Stephanie Benedetto | Apr 3, 2025 | Coaching
When a coach or solopreneur struggles to get new clients, there’s pretty much one main reason: They aren’t talking to people in real time. Instagram reels, Facebook posts and email blasts just don’t cut the dijon mustard. And just any old conversation won’t do. The...
by Stephanie Benedetto | Apr 2, 2025 | Business, Marketing
On this day, April 2nd, back in 1902, Thomas Lincoln Tally opened the Electric Theater in Los Angeles. It was LA’s first full-time movie theater. Prior to that, “theaters” were makeshift spaces in the back of stores, showing silent films on coin-operated machines....
by Stephanie Benedetto | Mar 31, 2025 | Marketing
Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically. Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates. Consider...
