by Stephanie Benedetto | Jun 11, 2025 | Business
A few weeks ago, a client asked me, “How do you stay motivated?” The question confused me because I don’t think about motivation at all. I do what I love to do because I love it; I don’t need to “motivate” myself like a monkey who only works for bananas. But I wasn’t...
by Stephanie Benedetto | Jun 10, 2025 | Business
It was the year 2010. Taio Cruz’s Dynamite was packing the dance floor at the weddings I DJ’d with my husband. We were running a thriving wedding DJ business, grossing over $100k each year. Our couples loved us and there was room to grow. Except I didn’t want to. I...
by Stephanie Benedetto | Jun 9, 2025 | Business
In this week’s Spark & Strategize meeting, we dove into our June theme: Play and Get Paid. And surprise, surprise…the topic of getting paid was a shit disturber. Here’s what people said: “I really can’t charge for that.” “Maybe they can’t afford it… I have...
by Stephanie Benedetto | Jun 8, 2025 | Business, Personal Development
You don’t have to go far in the world of business advice before you come across this gem: Niche your business. The idea being this: be specific about who you help and the transformation you provide with your services. This makes it easier for you to stand out from the...
by Stephanie Benedetto | Jun 7, 2025 | Business
I’m NOT a business coach. I’m a connoisseur of creative dreamers. A community conductor of misfits, rebels and changemakers who are birthing “impossible” projects that change the world. I am the most inappropriately joyful coach and catalyst for dreamers (and...
by Stephanie Benedetto | Jun 6, 2025 | Business, Personal Development
Today’s playful exercise: Make a list of 10 competitors in your field and what you admire about them. Instead of competitors, I’ll call them nichemates (a term borrowed from Authentic Business Coach, George Kao.) Here’s what I admire about ten of my nichemates, whose...
