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The Case Against Charging What You’re Worth

The Case Against Charging What You’re Worth

“Charge what you’re worth” sounds empowering…but it’s actually terrible advice. Here’s why: #1 – Your worth is incalculable, infinite and not for sale. The whole concept of “charging your worth” confuses the offer with the person making it (you). What you charge...
How a $7K Leap Changed My Business Forever

How a $7K Leap Changed My Business Forever

It was the year 2010. Taio Cruz’s Dynamite was packing the dance floor at the weddings I DJ’d with my husband. We were running a thriving wedding DJ business, grossing over $100k each year. Our couples loved us and there was room to grow. Except I didn’t want to. I...