by Stephanie Benedetto | May 17, 2025 | Business
I have a pet peeve about how I’m marketed to. Now, I have no beef with marketing itself – marketing is simply communication about what’s on offer and that’s good for both buyers and sellers – but one particular strategy really frosts my oats. The Teaser. You know when...
by Stephanie Benedetto | Mar 7, 2025 | Business, Marketing
This question came in from a reader a while back: “How can I grow a targeted email list?” “I am gearing up to grow a targeted email list. I am launching an app and a coaching program. I have been writing a Substack newsletter and posting that and other tidbits on...
by Stephanie Benedetto | May 30, 2021 | Experiments, Social Media, Unmarketing
It’s now been 30 days since I began my experiment to quit social media, and Facebook, in particular, since that was my most active platform. I’ve kept a social media detox journal to capture the ups and downs. Do I miss it? Not really. Okay, maybe a teeny, tiny bit....
by Stephanie Benedetto | Sep 27, 2020 | Marketing
There’s a simple way to get more of the right people (potential clients) paying attention to your content on social media, and it’s right under your nose. Quick backstory: Back in my internet marketing days, I was getting customers for my online courses by growing my...
