by Stephanie Benedetto | Apr 2, 2025 | Business, Marketing
On this day, April 2nd, back in 1902, Thomas Lincoln Tally opened the Electric Theater in Los Angeles. It was LA’s first full-time movie theater. Prior to that, “theaters” were makeshift spaces in the back of stores, showing silent films on coin-operated machines....
by Stephanie Benedetto | Mar 31, 2025 | Marketing
Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically. Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates. Consider...
by Stephanie Benedetto | Feb 16, 2025 | Business, Coaching
A string walks into a bar. The bartender says, “Sorry, we don’t serve strings.” The string goes into the bathroom, tangles himself up and frazzles his ends. He walks up to the bartender who says, “Hey, aren’t you that string that was just...
by Stephanie Benedetto | Jan 20, 2025 | Business
I like to talk about dragons. A lot. 🐉🔥 In fact, this may be my defining quirk. (Please tell me if you notice something more obviously quirky.) Here’s how dragons came to be my friends and familiars… When I was 19 years-old, I’d just moved into my own into a studio...
by Stephanie Benedetto | May 4, 2024 | Marketing, Unmarketing
Who are YOU to share your message? Have you ever wondered if you’re actually qualified to share your message with the world? “Who am I to do this?” seems to be a question that comes up for a lot of us. I have a better question, echoing the famous Marianne Williamson...
