by Stephanie Benedetto | Apr 9, 2025 | Personal Development
This story is not mine. It belongs to my ex-husband who has indulged its telling as a gift for those who come after. Jeff was young, free and hopelessly in love with music. It was the 80’s and love wore feathered hair, mascara and tight leather pants. It was...
by Stephanie Benedetto | Apr 6, 2025 | Personal Development
Habits. Pop psychology loves to label them “good” or “bad.” You’re told to replace the bad habits with better ones, and use rewards to make them stick. Atomic Habits, Tiny Habits, The Power of Habit… These books preach different methodologies, but they all seem to...
by Stephanie Benedetto | Apr 5, 2025 | Personal Development
If you ask where my home town is, I’ll tell you Poughkeepsie, New York. That’s where I was born and where I returned for over twenty years of my adult life. But if I’m being honest, it feels like my childhood really happened in the little town in western New York...
by Stephanie Benedetto | Apr 4, 2025 | Marketing
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
by Stephanie Benedetto | Mar 31, 2025 | Marketing
Welcome to your official (and wildly unconventional) brand guide for The Awakened Business, LLC. and the IMPACT membership, specifically. Readers are hereby informed as to whether or not they wish to interact with brand representatives and their associates. Consider...
