by Stephanie Benedetto | Apr 4, 2025 | Marketing
Eight years ago, I was obsessed with psychology and its applications for marketing. I learned about something called Emotional Marketing based on the premise that people buy emotionally, and then justify the purchase rationally. Once you understand the emotional...
by Stephanie Benedetto | Feb 23, 2025 | Business, Marketing
Peekay the Wonderdog came into my life shortly after the passing of Violet, the heart-faced rottie. My ex-husband and I were devastated after losing Violet, and Jeff swore he wasn’t going to get another dog and go through that again. Two weeks later he had “just...