I’ve been wanting to write about this for some time, but I’ve been putting it off.
Why?
Because even though I was personally thrilled with what Ryn Bonney and I created and how we did it…I judged it as not “successful enough” to share because we didn’t have an impressive number of sales according to some idiot (aka me).
Well, I’ve decided that’s just dumb.
So I’m completing the public reveal of behind the scenes on our Love Money Launch that I began with the emails and share my biggest takeaways from the experience.
What we did to promote over 10 days:
- Ryn promoted during her Insight Timer meditation
- Ryn reached out to her personal network
- Promos to Steph’s email list: sharing “Love Money Sprint” behind the scenes to daily list, with a few pre-launch emails to weekly readers
- Offered a Fast Action Bonus – the first 3 people got a free 30 min session
- Mid-launch bonus – get the Money Feelings exercise and one session by lotto as a second chance
- 3x posting on LinkedIn
- 1x YouTube short
The results:
- Total sales = $888
- New subscribers = +5
#1 – Real-time excitement boosts sales and enjoyment.
I transformed our quick turnaround from idea to launch to product into a public event by sharing a play-by-play on our 3 Days to Launch Love Money Sprint in real-time.
It was so much fun for me to do! The energy behind my sharing at the time of creation was phenomenal. It was also aligned with the “watch me do it in public” way of being in business that’s fun and easy for me.
We also offered a Fast Action Bonus of a free 30 minute Love Money session to the first 3 people who joined and within the first 71 minutes those spots were taken. It worked!
However, I suspect those people who took advantage of the Fast Action Bonus would have joined Love Money anyway. They were all people well known to me who tend to like to buy my stuff.
The mid-launch bonus was a flop. We had no takers.
It’s been a long time since I’ve included this “fast action” energy in a promotion, and it was enjoyable for me and contagious for others. As long as it felt authentic, I’d do it again, but I wouldn’t do it simply as a tactic. (I’ve done that before in previous businesses, and it feels awful when it’s not real.)
Here are the links to my prior real-time updates from the launch:
The Crazy Idea: Launch a Course in 3 Days
#2 – I’ve been playing small and safe with my email community. It’s past time to GROW!
I love writing my daily emails, but only 15% of my overall email list gets them, and my active subscriber list is quite small (650 people.)
Since quitting social media for my business 4 years ago and the dip in my website traffic in 2023, I haven’t done anything to intentionally grow my audience.
I’m embarrassed to admit this because I know how to and have done so many, many times with various methods. (Lead magnets, paid advertising, summits, affiliate promotions, organic content, social media sharing.) At one point, our email list was over 20,000 subscribers.
So I have no excuse.
Except, I haven’t wanted to go back to the old hypey way of doing things. So I’ve been avoiding it altogether. *cringe*
All that has been rapidly changing! I’m releasing a new free gift which I’ll be promoting through paid newsletter ads in the next few weeks to test the results. I’m also returning to touring my free workshop with a new clear Welcome Path into my business that feels good for me.
What I won’t be doing is going back to social media. Nope. Not interested in giving Meta, Google or Elon my time and money. It’s a fine path for some, but not for me.
(FYI – chasing social media isn’t easier than these other routes, by the way. All of them take energy and/or money and have a learning curve. I’m just choosing the ones I actually like.)
#3 – I love the energy of creating a 30 day course.
The feedback we got on Love Money was powerful. People were having insights and shifting their relationship with money and sharing it with the group.
This in itself is a reason to repeat the structure of a 30 day daily container. But even more, I love what it did for me.
Since we created the course as we went, it required going deep and looking fresh each day for a new topic to share. The experience deepened my own exploration and understanding, accelerating my own Love Money journey.
I would definitely repeat a 30 day course or challenge in the future.
#4 (bonus) – Add more space and time than I think I need.
I love moving fast, just not so fast people can’t keep up. Which I’ve been known to do.
I touched on this earlier, but it’s worth repeating as a bonus takeaway.
In hindsight, I would have given people advance notice about the course by announcing it at least two weeks prior to launching. I think we would have had more people join and it most certainly would have given us more time to promote outside our communities.
The timing of running the course in June wasn’t the most spacious. I was traveling in the US for half the month, and Ryn was in transit at the end, which means both of us were juggling travel, course creation and delivery at the same time. It was a bit much, but I’m still glad we did it because it was, “Do it now – or wait till September.”
We chose an imperfect implementation now, which turned out to be perfect.
So those are my 3+ biggest takeaways from the Love Money Sprint to Launch.
Anything else you’re itching to know about this?
Comment below and ask your questions. I’ll do my best to answer and perhaps create something new everyone can learn from.
Thanks for witnessing my journey!
Yours in love and play,
Steph
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