John Bejakovic, the internet’s best-kept secret in marketing and copywriting, shared this quote in his Daily Email House community this week:
“You know son, when I began this business, I was a young man with an idea. I wasn’t aiming to make a lot of money. Helping others, help them to find a little happiness. Oh heck, not just the rich. You see, I got tremendous comfort in the thought that in my small way I was waging a battle against human misery. And I was, too! Except we do have a high percentage of failures. I guess that’s to be expected, but it hurts me.” – from the movie Seconds
A high percentage of failures.
Yeah, it used to bother me. A lot.
In my past businesses I sold information products and coaching packages focused on strategy.
I’d create this brilliant plan with someone, and then they wouldn’t do it. Or they’d do it and it wouldn’t work.
It was frustrating! I tried for a better strategy, which was what I thought they needed, but my work just didn’t deliver the results I was hoping for. People were changing tactics, but it wasn’t changing their lives.
On some level, I knew a deeper transformation was possible. Only I didn’t know how to get there, for myself or for my clients.
That started a journey that led me to coaching.
Eventually, I started to see that what really moves the needle isn’t information, a better strategy or accountability.
When people rediscover who they really are and begin to trust it’s everything they need, that’s not just helpful – it’s life-changing.
They stop chasing external validation and start listening to themselves. They do what they want instead of what they’ve been told.
They end up with a life they love that feels like theirs.
These days, I think the biggest impact I have with clients isn’t in anything I do or say. It’s what I see that they miss.
I see them as whole, complete, capable. On some level, they’ve lost faith in themselves, and I don’t buy their bullshit stories.
They feel what I see, and it reminds them of the truth of who they are.
So I wrote a response about that in John’s community.
John read my response and said:
“Thanks Steph, what a great writeup. I genuinely feel motivated and inspired after reading it, and that doesn’t happen all that often.”
It means a lot coming from someone I respect, and it touches my heart. But what strikes me isn’t the complement.
It’s the fact that there weren’t any tricks or hacks in my response, just the deeper truth about people. It came through, and it was felt.
You’re not broken. There’s nothing missing.
You’ve just forgotten how amazing you really are.
Let me show you what I see.
Book a DragonHeart Portal conversation here:
https://portal.stephdragonheart.com/dragonheartconversations
Yours in love and play,
Steph 🐲❤️
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