by Stephanie Benedetto | Dec 22, 2025 | Business
This morning as I took Jake for a walk down the streets of Tavira, I noticed a coin on the sidewalk. Pick it up, a gentle voice inside me said. I glanced at the men drinking their espressos outside the cafe and felt silly. Who stops to pick up a penny? What if it...
by Stephanie Benedetto | Dec 21, 2025 | Business
A friend asked me a question two months ago that changed the course of my business: “If you were dropped on a deserted island and had no past, no story, no experience… what would you do? What would you play with, just for you?” I hated that question! I didn’t want to...
by Stephanie Benedetto | Dec 15, 2025 | Business
Today I spent 20 minutes on a zoom call with a perfect stranger. “Would you like to play a game with me?” she said with a twinkle in her eye. I knew I was in exactly the right place. She pulled a card from the Campfire Card deck and invited us into the prompt: Who is...
by Stephanie Benedetto | Dec 14, 2025 | Business
I’ve been hanging out in a new community led by Jacqueline (MamaJ) Hollows. More on that soon, as we’re cooking up something delicious for January. Anyway, she posted this thread about niching that grabbed my attention. She wrote: “Who are your people? In every...
by Stephanie Benedetto | Dec 12, 2025 | Business
The 💩-tacular launch of my Black Friday special gave me a beautiful gift. No, it wasn’t sales. It was feedback. Data. After I asked this community why they didn’t buy, the theme was undeniable: Most people simply didn’t want the offer. Now, before you rush to reassure...
by Stephanie Benedetto | Dec 4, 2025 | Business
If you’ve been navigating the tsunami of business crapola overwhelming the interwebs, especially the noise of social media, you might miss the quieter, saner voices doing good work. I’d like to introduce you to two of these beautiful souls in business who I haven’t...
