I stopped by Al-Gharb Coffee Roasters yesterday for the Best Coffee in All of Portugal and Spain.
Really. It says so right on their website.
The food is decent. But the coffee…
Exceptional! Their signature roast has this rich, sour complexity that’s just 😘.
It really is the best coffee in Portugal (a country with painfully bitter, cheap espresso) or at least the Algarve.
My partner Olly buys kilo size bags of beans and grinds them for his morning brew. It’s the only local coffee he doesn’t growl about.
Here I am savoring my cappuccino with oatmilk:
But I’m not sharing this just to bask in the memory of yesterday’s cuppa. There’s something brilliant about Al-Gharb’s business model that coaches and creators could learn from:
They’ve turned their passion into a playful, profitable brand.
Their merch goes well beyond beans and mugs. They also sell:
☕ T-shirts that say, “Grab life by the beans.”
☕ Coffee themed jewlery.
☕ Coffee soap and lip balm. “We love coffee so much, we don’t just drink it – we bathe in it.”
It’s clever and fun. And it’s rare to see this kind of branding here in the Algarve.
Here’s the point:
Once you have fans who love what you offer – sell them more.
Returning customers are easier (and more fun!) to serve than chasing cold leads, and it costs less, too. So what else can you offer to your biggest fans?
💡A new program?
💡A guided meditation journey?
💡Coffee-scented dragon merch? (I’m so in! 🐉)
This kind of playful expansion is exactly what we’re exploring in the IMPACT membership this month with our theme and workshop on June 11th: Play & Get Paid
In this workshop, we’ll explore how to bring more joy, creativity, and authenticity into the way you share your work and receive value.
- Discover playful ways to create and share offers – from tiny to huge
- Spark fun, low-pressure conversations that lead to real opportunities
- Shift your energy: what happens when you show up to get paid and have fun?
We’ve also just kicked off our 90-Day Money Game Quest, and it’s designed to help you unlock more joy and revenue—without burnout or boredom.
👉 If you want to infuse your business with fun, creativity, and sustainable income, join us in IMPACT now.
Yours in love and play,
Steph
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