Last month, Jungle Jane (name changed to protect the innocent) came to me with a problem.

She was STUCK.

“I keep changing my business idea and in the end I think I have NOTHING TO OFFER,” she said. “I just can’t seem to focus on or to feel sure enough about an idea to stick with it.”

Jane had a habit of getting high on an idea for a few days…then giving up.

This reminds me of a few misunderstandings we often have about the nature of purpose and creation.

Let’s knock these obstacles out right now, shall we?

MYTH #1 – Your feelings are a good indicator of your progress.


Feelings are transitory. Inspiration comes and goes.

If I waited to “feel” like scheduling emails or reviewing expenses or responding to customer support tickets…or any of the million of mundane tasks involved in business…I’d be broke and living in a cardboard box right now.

Here’s a better indicator that you’re headed in the aligned direction:

Does the idea SEEM inspiring, even if you don’t feel it?

If you could do that thing, would it be fun and rewarding?

What if you take the next step anyway and see what happens?

MYTH #2 – You need to find your “One True Purpose” before starting a business or taking action.

Jane was waiting to be hit by a bolt of lightning announcing she’d found “the one.”

So she waited and waited and waited…

That’s just not how it (usually) works.

That would be kinda like dating a potential partner and expecting feel certainty that they’re the love of your life on the first date.

Even if you got “that feeling,” you’d probably keep dating for a while before you get hitched, right?

What if you DATE this idea for a while, flirt with it, and see where it leads?

MYTH #3 – You have to feel certain before taking action.

No, again.

In fact, for 50% of us — those with an Emotional Authority in Human Design, myself included — we will NEVER “feel” 100% certain.

That’s because we ride an emotional wave and retain the memory of the dip.

I’ve discovered some of my biggest gifts and stumbled on new ideas when I was completely UNSURE of myself and had no idea what I was doing. 🙂

Which brings me to #4…

MYTH #4 – We need to know what we’re doing before we do it.

The genius/inspiration/guidance shows up WHEN we need it. Not before.

It seems to me that what we need shows up just in time. Rarely do we get the whole download until we’re already engaged and in action.

Case in point…

Sometimes when I’m having a craptastic day, the last thing I want to do is have a client session.

Yet when I show up anyway and focus on helping someone else rather than how I feel, everything shifts and the magic is there.

FYI — I “tricked” myself into figuring out what I wanted to do with my 100 Conversations Experiment. I showed up with an intention to help and discovered what “it” was by doing it.

And it’s still evolving and changing!

All this to say…

What if you take one action and see what happens?

The next step will reveal itself.

P.S. UPDATE: Jungle Jane took this advice to heart and is currently creating an inspiring business…one small action at a time. She broke through her stuck pattern!

“And you can, too…”