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Betrayal is an awful experience. Especially when it happens to someone you love.

Watch the whole story here:

I am a marketer.

Sometimes I hesitate to call myself that because I know how maligned marketers are by many people. Do I really want to lump myself in with that group?

When it comes down to it, marketing is communicating, and I am, most definitely, a communicator. I love the empathy, the understanding, the creativity that’s necessary for clear, powerful marketing communication.

So, yeah. Enough of the waffling. I am a marketer.

All marketers tell stories. Sometimes those stories contain lies designed to get someone to buy.

Marketing doesn’t have to be dirty, distrustful or false. Don’t let anyone tell you otherwise.

You can market your business with integrity, authenticity and power.