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I’ve been talking to entrepreneurs starting a new business lately, and all of them are making the same fatal mistake.

Avoid this mistake and your business is 80% more likely to succeed. Make it at your own peril.

Watch this:

There’s one thing that’s absolutely essential for any business to succeed, no matter what type of business it is: customers.

A business finds its own purpose-driven identity only when the entrepreneur dares to connect with the people she wants to help. That connection allows the possibility for something that’s better, more valuable and more prosperous than the idea that was its genesis. We are truly better together.

Get out there and talk to your people. Light the spark.

What do you think?’