Don’t build a website.
“you are allowed to experiment wildly, and find what principles and rhythms work for YOU. only then can you find your own magic.” – Kening Zhu
Most people are their business backwards.
First, they try to learn how it’s supposed to be done. They try to do it the right way, follow best practices. Copy what works.
None of this is wrong or bad.
It’s just that so much more is possible.
If you want a business that looks like everyone else’s and fits into a tidy little box, best practices (aka “what average people are doing in the status quo”) will serve you beautifully.
But if you want a business that feels like you? One that fits like custom-made dragon scale dancing heels?
Create your business like a world you can’t wait to wake up inside.
A world where your curiosity leads, where your weirdness is welcome, and your interests become the landscape people explore when they enter your orbit.
And if you’re wondering how to do that, check out 9 non-obvious lessons from internet famous Shaan Puri, who perhaps ironically advises you to forget about the numbers.
“I shift the odds of success from 1% to 100% because I win by playing (vs. only winning by winning).” – Shaan Puri
Release your weird.
Share your inner nerd.
Wave your freak flag through your business and create a portal for people to step inside your wild, wacky world.
Take what you love to geek out on – bee keeping, mixology or spiritual spelunking – and create your world from the aliveness of it.
This is the antidote to AI generated slop, manipulative marketing gimmicks and samey-same vanilla messaging.
YOU.
Your real interests. Your voice. Your curiosity.
For instance, what do you get when you mix the following?
- Spiritual and philosophical musings
- Business
- Writing and stories
- Experiments
- Pole dance
- Dragons
Well, you might just get something like Steph DragonHeart.
And if your thing is making pottery and spending quality time with your kitten…
You might end up with Momo the pottery-making cat.
Chicago-based potter Sophia Renata was quietly teaching pottery. Until a random Tiktok video of her kitten, Momo, opened up a whole new market for feline pottery.
You can’t write a five-year business plan for something like that. You can only live your way into it.
This approach isn’t for everyone.
The rule followers and color-inside-the-lines entrepreneurs better stear clear of this stuff.
But if you’re a thought leader, changemaker, content creator, artist or teacher…this might be exactly the permission slip you’ve been waiting for.
Yours in love and play,
Steph 🐲❤️🔥
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