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rustic and new gear The idea dropped in overnight in November of 2023:

Six stand-alone modules, delivered over a year, containing everything I’d been sharing with clients about how to create an authentic, aligned business.

I called it the IMPACT membership.

Within a month, I sold lifetime memberships to a small group of community pioneers who would build it with me.

But that was almost two years ago. Since then, a lot has changed.

Some of those changes came from conversations with members. Others came from my own desires.

I realized I had created a membership I didn’t entirely want to keep running. So I adjusted it by adding more of what people asked for (community connection, masterminding) and more of what I craved (a monthly workshop, variety, freshness.)

Here’s the thing:

I’m not done changing it.

What worked at the start to fill the membership isn’t working as well now. What excited me then isn’t necessarily what excites me today.

That’s the nature of business.

AI is reshaping how people search for information. Social media platforms come and go. The way people use them shifts constantly.

If I want a membership that inspires me and truly delivers value, I need to evolve with it. Experiment. Try new things. Keep asking:

What do I want to do now?

It’s too easy to keep doing something because it’s what
I’ve always done or because I think I’m supposed to, rather than creating what I actually desire.

But the essential secret to creating a business you love is simple: create what you actually want, not just what you think you can have.

That’s what I reminded people in today’s Spark & Strategize call inside the IMPACT Membership. I invited them to write down five things they wanted. Just five. It only takes a few minutes, to come back into alignment.

It’s always easier (and a lot more fun) to create something you actually want.

And that’s the spirit we’re carrying into our next workshop.

Clients From Scratch
Wednesday, October 8th at 1pm ET

If all your clients disappeared tomorrow and you had to start from scratch, what would you do?

What if you couldn’t use a website? Or you had to find a client today?

In this interactive workshop, we’ll use playful constraints to uncover your true desires in business while brainstorming creative, no-tech, fast-action ways to connect with people.

You’ll leave with at least one experiment to try this month that doesn’t require a website, ads, or months of tinkering.

Come join us and let’s reinvent together:
https://www.theawakenedbusiness.com/impactinvite/

Yours in love and play,

Steph

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