by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
by Stephanie Benedetto | Dec 30, 2016 | 100 Conversations
I love an audacious, outrageous, irreverent marketing campaign. Watch this: Cards Against Humanity’s latest Black Friday stunt offers proof that what we’re selling is NOT our stuff, or even the benefits of our stuff. It’s a feeling, an experience, a...
by Stephanie Benedetto | Nov 26, 2016 | 100 Conversations
Betrayal is an awful experience. Especially when it happens to someone you love. Watch the whole story here: I am a marketer. Sometimes I hesitate to call myself that because I know how maligned marketers are by many people. Do I really want to lump myself in with...
