by Stephanie Benedetto | Mar 27, 2025 | Business
Recently, I heard about an entrepreneur who spent $10,000 on a “proven system” that promised everything they needed for a thriving business. One month in, they knew it wasn’t a fit. But they kept going anyway because they’d already invested so much. They followed the...
by Stephanie Benedetto | Mar 26, 2025 | Coaching
I’m not quite sure what made me join John Bejakovic’s daily email newsletter about direct marketing and copywriting (and the books and screenplays of William Goldman.) My path to it was winding and strange. Maliha of The Side Blogger sent me a cold email to see if I’d...
by Stephanie Benedetto | May 8, 2022 | Marketing
Question: “My biggest questions about business almost always come down to the brass tacks (i.e., turning general concepts and theories into simple, actionable, specific action steps.) “For example: Lead Generation “People will usually say: Build a funnel (But what if...
by Stephanie Benedetto | Sep 9, 2020 | Marketing
“Where are my soulmate clients and how do I get their attention?” It’s like there is this imaginary club where all the cool soon-to-be-clients hang out, if we only knew where it was… And what to say when we walk up to them… JUST TELL ME WHAT TO DO AND I’LL DO IT! So...
