by Stephanie Benedetto | May 8, 2022 | Marketing
Question: “My biggest questions about business almost always come down to the brass tacks (i.e., turning general concepts and theories into simple, actionable, specific action steps.) “For example: Lead Generation “People will usually say: Build a funnel (But what if...
by Stephanie Benedetto | Sep 12, 2021 | Marketing, Marketing Experiment, Unmarketing
“Get clients without selling, marketing, social media or any of those other icky business chores you hate.” Sounds like a click-bait headline if ever there was one, right? Admittedly, I feel a little giddy over the audaciousness of it. It is possible, and I’m living...
by Stephanie Benedetto | Aug 28, 2021 | Unmarketing
I was sitting before the TV screen and my partner’s YouTube feed, when the thumbnail of a video appeared. “You’ve Got a Friend In Me,” performed on flamenco guitar by AcousticTrench with his Golden Retriever, Maple, snuggling a stuffed Woody toy at his feet and gazing...
by Stephanie Benedetto | Jun 16, 2021 | Podcast, Wildspire
Tad Hargrave of Marketing For Hippies, wearing his Anian recycled wool jacket and knit cap, settles in for a chat with me about hub marketing for coaches and holistic practitioners. Once given a specific niche, Tad rattles off dozens of marketing strategies as...
by Stephanie Benedetto | Apr 30, 2021 | Marketing Experiment, Social Media, Unmarketing
With my #NoSocialMedia #UnmarketingExperiment and departure from Facebook looming, I invited my friend and colleague, Sarah Taylor, for a chat about how she’s navigating the challenges of marketing with social media with integrity. Sarah is an intentional business...
