by Stephanie Benedetto | Nov 7, 2020 | Marketing
Have you ever wished someone could do your marketing for you? “I just want to help people!” Well, you can — though I wouldn’t recommend it. Here’s why: * It’s expensive hiring someone who REALLY gets the essence of you, your beliefs, experience and language, and...
by Stephanie Benedetto | Nov 1, 2020 | Marketing Experiment
I’m going to play the contrarian to point out something that isn’t spoken about in discussions about marketing a coaching business. While I don’t have a belief that anyone should leave social media or refuse to market there, I become more convinced about the...
by Stephanie Benedetto | Oct 25, 2020 | Marketing Experiment, Unmarketing
Discovering what a thriving coaching business might look like without social media means questioning everything I’ve been taught about the rules of marketing. One of the biggest assumptions: “You need a bigger audience, more followers, more reach and more subscribers...
by Stephanie Benedetto | Oct 24, 2020 | Spiritual Business
Talking about doing business without the rules is dangerous. Not dangerous in a you-could-get-eaten-by-tigers or beaten-with-a-spatula kind of way, but because even NOT following the rules can get turned into a rule. When I challenge what the experts say you “have to...
by Stephanie Benedetto | Oct 10, 2020 | Marketing Experiment
The No Social Media Un-Marketing Experiment has begun! I’m exploring how to grow my business without social media platforms including: Alternative platforms, websites and strategies to reach clients online without concern over ethics and privacyInterviews with...
