by Stephanie Benedetto | Apr 3, 2026 | Business
I had a conversation with a friend the other day that stuck with me. It might be something you’re sitting with, too. Joe: It feels like everything people think they want isn’t actually what they want. But how do you even educate people about that? I’m noticing this in...
by Stephanie Benedetto | Mar 30, 2026 | Business, Coaching
Once upon a time, there was a traveler who needed to cross the river. The rapids were rough and the river was deep. He walked along the bank, searching for a way to cross. Eventually, he came upon a bridge, solid and strong, connecting the two shores. A tollkeeper...
by Stephanie Benedetto | Mar 28, 2026 | Business, Coaching, Marketing
#1 – Selling only feels bad when you feel bad about it. (And that’s optional.) #2 – Selling is discovering if it’s a match. Full stop. #3 – When selling is helping people get what they already actually want, it’s easy. If you’re trying to convince...
by Stephanie Benedetto | Mar 22, 2026 | Business
Sometimes people meet me and say: “She’s inspiring, but not practical.” In a sense, they’re right. If you want a checklist or a proven system, I’m not your dragon. Even some of my clients have said, “It feels great being with you, but does it really grow my business?”...
by Stephanie Benedetto | Mar 17, 2026 | Business, Creativity
Don’t build a website. Create a digital world. “you are allowed to experiment wildly, and find what principles and rhythms work for YOU. only then can you find your own magic.” – Kening Zhu Most people are their business backwards. First, they try to learn how...
by Stephanie Benedetto | Mar 13, 2026 | Business, Community
I discovered a new concept recently that I love. It comes from product builder Jiaona Zhang, and it’s called a Minimum Loveable Product. You may have heard of the MVP: the Minimum Viable Product. An MVP is the simplest version that works. Get it out the door quickly....
