by Stephanie Benedetto | Sep 15, 2020 | Marketing
Finding the words to describe what you do can be a huge challenge. Do you launch into an Elevator Pitch, and risk sounding like you’ve been practicing in front of the mirror? Or give yourself a quirky title like Chief Happiness Engineer or Facilitator of Brain...
by Stephanie Benedetto | Sep 14, 2020 | Marketing
One of the most vulnerable things for me is sharing what I believe. I’m fine talking about it one-on-one over a cup of coffee or a glass of wine, when I can look into your eyes and you can see into my soul. But publicly? It makes me a little weak in the knees. For...
by Stephanie Benedetto | Sep 12, 2020 | Marketing
Your relationship with DESIRE has everything to do with creating a joyful, fun and profitable business. How do I know this? Everyday people come to me with their desires — the ones they’re aware of, the ones they’re repressing, the ones they’re denying, and...
by Stephanie Benedetto | Sep 3, 2020 | Marketing
I’ve been delighted to explore finding my soulmate clients without “marketing.” Here’s something really amusing to note: “Marketing,” as a concept, is totally made up. You can’t put it in a wheelbarrow or pick it up. While it represents “actions necessary to do...
by Stephanie Benedetto | Aug 27, 2020 | Marketing
Last week I shared a bit about the power of vulnerability in your content. And it brought up a question: If you’re sharing what you REALLY want to share with vulnerability, why isn’t it getting results? This was exactly where I was for years. I shared what was in my...
