by Stephanie Benedetto | Feb 9, 2021 | Marketing
When phenomenal coaches aren’t attracting the right clients (or enough of them) it’s often due to a messaging problem. People need to know what’s on offer in order to determine whether or not it’s for them. How do you know if you have a messaging problem? You meet...
by Stephanie Benedetto | Dec 26, 2020 | Marketing, Unmarketing
The shift from dreading “marketing” and “sales” to enjoying these activities as much as you do helping clients is closer than you think. Bonus: when you actually enjoy sharing what you do, you’ll attract clients with ease. Let me show you… First, does the idea...
by Stephanie Benedetto | Dec 14, 2020 | Marketing, Unmarketing
If you’re considering an exit from social media for your coaching business, you’re not alone. Even these big brands are leaving social media, and coaches who are alarmed by the damage to their well-being by addictive platforms or ethical issues are doing the...
by Stephanie Benedetto | Dec 6, 2020 | Marketing, Unmarketing
I have a bit of bone to pick with branding today, because artificially adhering to a focused brand message does not equate a compelling message. (Emphasis on “artificially.) It’s the ALIVENESS and CLARITY of your message that determines it’s effectiveness, not...
by Stephanie Benedetto | Dec 5, 2020 | Marketing, Unmarketing
If you think that your message is clear, but you aren’t attracting the clients you desire… …providing enough of your prospective clients are actually seeing it… …then your message probably isn’t as clear as you think. (If you’re just starting your...
by Stephanie Benedetto | Dec 1, 2020 | Marketing, Marketing Experiment, Unmarketing
When I came upon Danielle Gardner’s blog post about Success Without Social Media, ironically because someone tagged me on Facebook, it was clear she’d make a brilliant contribution to my No Social Media Un-marketing Experiment. A conversation was afoot! Dani’s quiet,...
